/* Viral Explainers landing page. His covers on paper: Anton capitals on a yellow block, ink tape, cut-out
   stickers with real shadows, his rust and orange with a touch of red. Inter only where people read or type.
   Phone first (390), then desktop (960+). Light only. */
:root{
  --ink:#141416; --rust:#BC5530; --rust-d:#7d3416; --orange:#D97757; --hl:#FFD400; --red:#D7261E; --green:#2F7A4C;
  --paper:#EEF0F1; --white:#fff; --grey:#55555c; --line:#e4e2dc;
  --anton:'Anton',Impact,'Arial Narrow',sans-serif; --inter:Inter,system-ui,-apple-system,sans-serif;
  --shadow:0 2px 0 rgba(20,20,22,.06),0 18px 40px rgba(20,20,22,.18);
  --sticker:0 0 0 5px #fff,0 14px 28px rgba(20,20,22,.28);
}
*{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
html,body{overflow-x:clip}
body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--inter);-webkit-font-smoothing:antialiased}
.paper{position:fixed;inset:0;z-index:-1;background:var(--paper) center/cover no-repeat}
img{max-width:100%;height:auto}
a{color:inherit}
button{font:inherit;color:inherit}
.sr{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}
section{padding:0 16px;max-width:1240px;margin-inline:auto}

/* ── the cover ladder (rate card build.cover): each rung fitted to its column by its measured width ── */
.cv{display:block;container-type:inline-size;width:100%;text-align:center;font-family:var(--anton);font-weight:400;
  text-transform:uppercase;line-height:1;letter-spacing:.006em;color:var(--ink)}
.cv > span{display:block;width:fit-content;max-width:100%;margin-inline:auto;white-space:nowrap}
.cv__lead{font-size:min(var(--lead,30px),calc(94cqi / var(--w)));letter-spacing:.07em;padding-left:.07em;line-height:1.1}
.cv__hot{font-size:min(var(--hot,64px),calc(92cqi / (var(--w) + .44)));margin-block:.1em .06em;padding:.1em .22em .02em;
  background:var(--hl);transform:rotate(-2deg);box-shadow:0 .05em 0 rgba(16,18,21,.9),0 .16em .3em rgba(0,0,0,.2)}
.cv__tail{font-size:min(var(--tail,24px),calc(88cqi / (var(--w) + .76)));margin-top:.4em;padding:.16em .4em .08em;color:#fff;
  background:var(--ink);transform:rotate(-2.5deg);box-shadow:0 .12em .24em rgba(0,0,0,.4)}
.cv > .cv__main{font-size:min(var(--main,40px),calc(86cqi * 2 / var(--w)));white-space:normal;text-wrap:balance;line-height:1.02}
.cv__mark{color:inherit;padding:0 .08em;background:linear-gradient(100deg,transparent .12em,var(--hl) .12em,var(--hl) calc(100% - .12em),transparent calc(100% - .12em)) 0 92%/100% .42em no-repeat}
.sec-h{margin:0 auto;max-width:980px}
.label-chip{display:flex;align-items:center;justify-content:center;gap:8px;width:fit-content;margin:18px auto 0;padding:7px 14px 7px 9px;
  background:#fff;border-radius:999px;font-size:13px;font-weight:800;letter-spacing:-.01em;box-shadow:0 4px 14px rgba(20,20,22,.12)}
.label-chip .logo{width:20px;height:20px;flex:none}
.label-chip--ink{background:var(--ink);color:#fff;padding:7px 14px}

/* ── the buttons: the biggest things on every screen ── */
.go{display:flex;align-items:center;justify-content:center;gap:10px;width:100%;min-height:62px;padding:16px 20px 14px;
  background:var(--rust);color:#fff;text-decoration:none;border:0;border-radius:16px;cursor:pointer;
  font:400 25px/1 var(--anton);text-transform:uppercase;letter-spacing:.03em;
  box-shadow:0 5px 0 var(--rust-d),0 14px 26px rgba(188,85,48,.32);transition:transform .08s,box-shadow .08s}
.go .arr{width:.95em;height:.95em;flex:none;margin-top:-.08em}
.go:active{transform:translateY(4px);box-shadow:0 1px 0 var(--rust-d),0 6px 14px rgba(188,85,48,.3)}
.go:focus-visible,.step:focus-visible,.vid:focus-visible,textarea:focus-visible,.toggle button:focus-visible,.biz:focus-visible,
.ctrl__b:focus-visible,.story:focus-visible,.done__play:focus-visible{outline:3px solid var(--ink);outline-offset:3px}
@media (hover:hover){.go:hover{background:#c95d36}}
.go--mid{width:min(100%,460px);margin:30px auto 0}

/* ── top bar ── */
.bar{display:flex;align-items:center;justify-content:space-between;padding:12px 16px 4px;max-width:1240px;margin:0 auto}
.brand{display:flex;align-items:center;gap:8px;text-decoration:none;font-weight:900;font-size:19px;letter-spacing:-.04em}
.brand .logo{width:30px;height:30px}
.brand b{color:var(--rust);font-weight:900}
.bar__in{font-weight:800;font-size:15px;text-decoration:none;padding:9px 15px;border-radius:999px;background:#fff;box-shadow:0 2px 8px rgba(20,20,22,.1)}

/* ── hero: one card, going viral, the business switch under it ── */
.hero{padding-top:34px}
.hero__h{margin:0}
.cv--hero{--lead:30px;--hot:66px;--tail:21px}
.hero__stage{position:relative;max-width:640px;margin:30px auto 0}

.biz__t .long{display:none}
.host{display:none}
/* the views, kept right above the box */
.proofline{display:flex;align-items:center;justify-content:center;gap:8px;flex-wrap:wrap;margin:0 0 12px}
.pp__fan{position:relative;display:inline-block;width:58px;height:44px}
.pp__fan img{position:absolute;bottom:0;width:25px;height:auto;aspect-ratio:9/16;object-fit:cover;border-radius:5px;
  box-shadow:0 0 0 2px #fff,0 4px 10px rgba(20,20,22,.3)}
.pp__fan img:nth-child(1){left:0;transform:rotate(-12deg)}
.pp__fan img:nth-child(2){left:16px;bottom:4px;z-index:2;transform:rotate(-2deg)}
.pp__fan img:nth-child(3){left:33px;transform:rotate(10deg)}
.pp__num{display:inline-flex;align-items:center;gap:5px;font:400 24px/1 var(--anton);letter-spacing:.01em;background:var(--hl);
  padding:5px 9px 3px;border-radius:7px;transform:rotate(-2deg);box-shadow:0 3px 0 var(--ink)}
.pp__num .eye{width:20px;height:20px}
.pp__lbl{font-size:12.5px;font-weight:800;color:var(--grey)}
/* the box itself is set like the app's composer: the words on top, the tools along the bottom, the button */
.path{position:relative;z-index:1;background:#fff;border-radius:20px;padding:14px 14px 14px;
  box-shadow:0 0 0 1px rgba(188,85,48,.35),0 18px 40px rgba(20,20,22,.16)}
.idea{display:block;margin:0}
textarea{display:block;width:100%;resize:none;font:500 17px/1.4 var(--inter);letter-spacing:-.01em;color:var(--ink);
  background:transparent;border:0;border-radius:10px;padding:4px 4px 8px;outline:none}
.closer textarea{background:#F3F3F1;border:2px solid transparent;border-radius:14px;padding:12px 14px;font-weight:700}
.closer textarea:focus{border-color:var(--ink);background:#fff}
textarea::placeholder{color:#8d8d94;opacity:1}
.tools{display:flex;align-items:center;gap:8px;flex-wrap:wrap;margin:6px 0 12px}
.biz,.len{display:inline-flex;align-items:center;gap:8px;height:38px;padding:0 12px 0 6px;border:1px solid #dedbd3;border-radius:10px;background:#fff;
  cursor:pointer;font-weight:700;font-size:14px;letter-spacing:-.015em;color:#3a3a40;transition:background .15s,border-color .15s}
.biz .store{width:28px;height:28px;flex:none;padding:4px;background:var(--hl);border-radius:7px;box-shadow:0 0 0 1.5px var(--ink);transform:rotate(-4deg);color:var(--ink)}
.biz__tick{width:18px;height:18px;flex:none;border-radius:50%;border:2px solid #cfccc4}
.biz[aria-pressed="true"]{background:#FFF6CC;border-color:var(--ink);color:var(--ink)}
.biz[aria-pressed="true"] .biz__tick{border-color:var(--ink);background:var(--ink) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'%3E%3Cpath d='M6 12.5l4 4 8-9' fill='none' stroke='%23FFD400' stroke-width='3.6' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E") center/12px no-repeat}
.len{padding:0 12px 0 9px}
.len .store{width:18px;height:18px}
.len__v{font:400 17px/1 var(--anton);letter-spacing:.02em}
@media (hover:hover){.biz:hover,.len:hover{border-color:var(--ink)}}

/* ── proof wall ── */
.proof{margin-top:22px}
.cv--proof{--lead:30px;--hot:84px;--tail:26px}
.wall{list-style:none;margin:28px -16px 0;padding:10px 16px 30px;display:flex;gap:16px;align-items:center;
  overflow-x:auto;scroll-snap-type:x mandatory;scroll-padding:16px;-webkit-overflow-scrolling:touch;scrollbar-width:none}
.wall::-webkit-scrollbar{display:none}
.wall li{scroll-snap-align:start;flex:0 0 46%;transition:flex-basis .3s}
.wall li.playing{flex-basis:62%}
.wall li:nth-child(odd){transform:rotate(-1.5deg)}.wall li:nth-child(even){transform:rotate(1.3deg) translateY(8px)}
.vid{position:relative;display:block;width:100%;padding:0;border:0;background:none;cursor:pointer;text-decoration:none;border-radius:14px}
.vid__img,.done__vid img{display:block;width:100%;height:auto;aspect-ratio:9/16;object-fit:cover;border-radius:14px;box-shadow:var(--sticker)}
@media (hover:hover){.vid:hover .vid__img{box-shadow:0 0 0 5px var(--hl),0 20px 36px rgba(20,20,22,.32)}}
/* the tapped video grows past the rest and plays where it is, with sound */
.wall li.playing{transform:none!important}
.live{position:relative;border-radius:14px;overflow:hidden;background:#000;box-shadow:0 0 0 5px var(--hl),0 20px 36px rgba(20,20,22,.32)}
.live video{display:block;width:100%;aspect-ratio:9/16;object-fit:contain;background:#000}
.live__bar{display:flex;gap:6px;padding:8px;background:#111}
.live__b{display:inline-flex;align-items:center;gap:6px;height:32px;padding:0 11px;border:0;border-radius:99px;background:rgba(255,255,255,.14);color:#fff;
  font:700 12.5px/1 var(--inter);text-decoration:none;cursor:pointer;white-space:nowrap}
.live__b img{width:16px;height:16px;object-fit:contain}
.live__x{margin-left:auto;width:32px;padding:0;justify-content:center;font-size:15px}
/* the play mark sits in a corner, so it never covers the cover's own words */
.vid__play{position:absolute;right:9px;top:9px;width:38px;height:38px;border-radius:50%;background:var(--rust);
  box-shadow:0 0 0 3px #fff,0 6px 16px rgba(0,0,0,.35)}
.vid__play::after{content:"";position:absolute;left:14px;top:11px;border-style:solid;border-width:8px 0 8px 13px;border-color:transparent transparent transparent #fff}
.views{position:absolute;left:50%;bottom:-14px;transform:translateX(-50%) rotate(-2deg);display:flex;align-items:center;gap:6px;white-space:nowrap;
  background:#fff;color:var(--ink);font:400 20px/1 var(--anton);letter-spacing:.02em;padding:6px 11px 5px 7px;border-radius:10px;
  box-shadow:0 5px 14px rgba(20,20,22,.25)}
.views .pf{width:24px;height:24px;object-fit:contain}
.views .eye{width:18px;height:18px;color:#8b8b93}

/* ── the bad (AI slop, drained of colour), an arrow, then the good (his numbers, full colour) ── */
.slop{margin-top:70px}
.slop__bad{filter:grayscale(1);opacity:.62;max-width:620px;margin:0 auto}
.cv--slop{--lead:24px;--hot:60px}
.slop__tiles{list-style:none;margin:18px 0 0;padding:0;display:grid;grid-template-columns:repeat(3,1fr);gap:12px}
.slop__tile{position:relative;aspect-ratio:9/16;border-radius:12px;overflow:hidden;background:#2a2a2e;transform:rotate(-1.2deg)}
.slop__tile:nth-child(2){transform:rotate(1.4deg) translateY(6px)}
.slop__tile video{display:block;width:100%;height:100%;object-fit:cover}
.slop__tile--empty{display:grid;place-items:center;background:repeating-linear-gradient(135deg,#e7e5df 0 10px,#dedbd3 10px 20px)}
.slop__tile--empty > span:first-child{padding:8px;text-align:center;font-size:11.5px;font-weight:800;color:var(--grey)}
.slop__lbl{position:absolute;left:6px;top:6px;font-size:10px;font-weight:800;color:#fff;background:rgba(0,0,0,.6);padding:3px 6px;border-radius:5px}
.slop__x{position:absolute;left:50%;bottom:12px;transform:translateX(-50%) rotate(-8deg);font:400 clamp(13px,3.6vw,19px)/1 var(--anton);white-space:nowrap;text-transform:uppercase;
  color:#fff;background:#c0392b;padding:5px 9px 4px;border-radius:4px}
.slop__arrow{display:block;width:44px;margin:26px auto 0}
.kinds{list-style:none;display:flex;flex-wrap:wrap;justify-content:center;gap:8px 10px;margin:16px auto 0;padding:0;max-width:560px}
.kinds li{font:400 17px/1 var(--anton);letter-spacing:.02em;text-transform:uppercase;background:#fff;padding:9px 13px 8px;border-radius:8px;
  box-shadow:0 5px 12px rgba(20,20,22,.14);transform:rotate(calc((var(--i) - 1) * 2deg))}
.kinds li:nth-child(2){background:var(--hl)}

/* ── in, then out: three real pairs on a swipeable track ── */
.pairs{margin-top:90px}
.pairs .cv{--lead:30px;--hot:84px}
.pairs__track{display:grid;grid-auto-flow:column;grid-auto-columns:88%;gap:16px;margin:26px -16px 0;padding:12px 16px 24px;
  overflow-x:auto;scroll-snap-type:x mandatory;scroll-padding:16px;scrollbar-width:none;-webkit-overflow-scrolling:touch}
.pairs__track::-webkit-scrollbar{display:none}
.pair{scroll-snap-align:start;display:grid;grid-template-columns:1fr auto .78fr;align-items:center;gap:6px;padding:16px 12px 18px}
.pair figure{margin:0;position:relative;display:flex;flex-direction:column;align-items:center;gap:10px}
.pair__tag{order:-1;font:400 15px/1.05 var(--anton);text-transform:uppercase;letter-spacing:.02em;text-align:center;padding:5px 8px 3px;border-radius:6px;
  background:transparent;color:var(--ink)}
.pair__tag--out{background:var(--hl);color:var(--ink);box-shadow:0 2px 0 var(--ink)}
.pair__in img{display:block;width:100%;max-height:300px;object-fit:cover;object-position:top;border-radius:10px;box-shadow:0 0 0 1px #e4e2dc,0 8px 18px rgba(20,20,22,.14);
  filter:saturate(.75)}
.pair__in .browser{width:100%;border-radius:10px;overflow:hidden;background:#fff;box-shadow:0 0 0 1px #e4e2dc,0 8px 18px rgba(20,20,22,.14)}
.pair__in .browser img{box-shadow:none;border-radius:0}
.browser__url{display:block;padding:6px 10px 6px 30px;background:#F0EFEB;font-size:11px;font-weight:700;color:var(--grey);position:relative;text-align:left}
.browser__url::before{content:"";position:absolute;left:8px;top:50%;width:16px;height:6px;margin-top:-3px;
  background:radial-gradient(circle,#e0605a 2.4px,transparent 2.8px) 0 0/5.5px 6px repeat-x}
.pair__in img{transform:rotate(-1.5deg)}
.pair__out .vid{width:100%}
.pair__out .vid__img{border-radius:12px;box-shadow:0 0 0 3px #fff,0 10px 22px rgba(20,20,22,.28)}
.pair__arrow{width:40px;color:var(--rust)}
.pairs__ctrl{display:flex;align-items:center;justify-content:center;gap:16px;margin-top:4px}
.pairs__ctrl .ctrl__b{min-width:64px;font-size:22px}
.pairs__dots{display:flex;gap:7px}
.pairs__dots i{width:9px;height:9px;border-radius:50%;background:#cfccc4;cursor:pointer}
.pairs__dots i.on{background:var(--ink);width:22px;border-radius:5px}

/* ── the walk, played like a story ── */
.demo{margin-top:90px}
.demo .cv{--lead:30px;--hot:72px}
.demo__grid{margin-top:22px}
.steps{display:none}
.demo__now{display:flex;align-items:center;justify-content:center;gap:10px;margin:0 0 12px;font:400 26px/1 var(--anton);text-transform:uppercase;letter-spacing:.02em}
.demo__n{display:grid;place-items:center;width:34px;height:34px;border-radius:50%;background:var(--hl);box-shadow:0 3px 0 var(--ink);font-size:20px}
.win{position:relative;background:#FAF9F7;border-radius:22px;box-shadow:var(--shadow),0 0 0 1px rgba(20,20,22,.05);height:470px;overflow:hidden;
  touch-action:pan-y;user-select:none;-webkit-user-select:none}
.stories{position:absolute;left:12px;right:12px;top:8px;z-index:4;display:flex;gap:5px}
.story{flex:1;height:14px;padding:5px 0;border:0;background:none;cursor:pointer}
.story i{display:block;height:4px;border-radius:2px;background:rgba(20,20,22,.14);position:relative;overflow:hidden}
.story i::after{content:"";position:absolute;inset:0;width:0;background:var(--ink);border-radius:2px}
.story.done i::after{width:100%}
.story.now i::after{animation:fill var(--dur,6s) linear forwards}
.demo.manual .story.now i::after{animation:none;width:100%}
@keyframes fill{to{width:100%}}
.win__bar{display:flex;align-items:center;gap:8px;padding:24px 14px 10px;border-bottom:1px solid var(--line);background:#fff}
.win__logo .logo{width:22px;height:22px;display:block}
.win__title{font-weight:800;font-size:14px;letter-spacing:-.02em}
/* tap the right of the screen for the next step, the left to go back, like a story */
.tap{position:absolute;top:58px;bottom:0;z-index:3;width:28%;border:0;background:none;cursor:pointer;padding:0}
.tap--back{left:0}.tap--next{right:0}
.scene{position:absolute;inset:57px 0 0;padding:16px;opacity:0;visibility:hidden;transition:opacity .35s}
.scene.on{opacity:1;visibility:visible}
.ctrl{display:flex;align-items:center;justify-content:space-between;gap:10px;margin-top:14px}
.ctrl__b{min-width:112px;padding:13px 16px 11px;border:0;border-radius:14px;cursor:pointer;font:400 20px/1 var(--anton);text-transform:uppercase;letter-spacing:.03em;
  background:#fff;box-shadow:0 3px 0 rgba(20,20,22,.18),0 6px 14px rgba(20,20,22,.1)}
.ctrl__b--next{background:var(--ink);color:#fff;box-shadow:0 3px 0 #000,0 6px 14px rgba(20,20,22,.2)}
.ctrl__b:disabled{opacity:.35;cursor:default}
.ctrl__dots{font:700 14px/1 var(--inter);color:var(--grey);font-variant-numeric:tabular-nums}
/* type */
.scene--type{display:flex;align-items:center}
.cmp{width:100%;background:#fff;border-radius:20px;padding:16px;box-shadow:0 1px 0 rgba(20,20,22,.05),0 8px 26px rgba(20,20,22,.1);border:1px solid var(--line)}
.cmp__text{min-height:150px;margin:0;font-size:16px;line-height:1.45;font-weight:500;color:var(--ink)}
.caret{display:inline-block;width:2px;height:1.1em;margin-left:1px;vertical-align:-.2em;background:var(--ink);animation:blink 1s steps(1) infinite}
@keyframes blink{50%{opacity:0}}
.cmp__row{display:flex;align-items:center;gap:6px;margin-top:12px}
.cmp__chip{display:flex;align-items:center;gap:5px;font-size:12px;font-weight:700;color:var(--grey);border:1px solid var(--line);border-radius:999px;padding:4px 9px 4px 4px}
.cmp__chip img{width:22px;height:22px;border-radius:50%;object-fit:cover;object-position:top;background:#F0EFEB}
.cmp__go{margin-left:auto;background:var(--rust);color:#fff;font-weight:800;font-size:13px;padding:10px 14px;border-radius:10px;transition:transform .1s}
.cmp__go.press{transform:scale(.92);background:var(--rust-d)}
/* feed */
.feed__stage{display:flex;align-items:center;gap:8px;margin:0 0 10px;font-weight:900;font-size:16px;letter-spacing:-.02em}
.spin{width:16px;height:16px;border-radius:50%;border:2.5px solid #ddd;border-top-color:var(--rust);animation:spin .8s linear infinite}
@keyframes spin{to{transform:rotate(360deg)}}
.feed{list-style:none;margin:0;padding:0;display:grid;gap:7px}
.fl{display:flex;align-items:center;gap:9px;font-size:13.5px;font-weight:600;color:#33333a;line-height:1.25;opacity:0;transform:translateY(6px)}
.fl__ic{flex:none;width:20px;height:20px;border-radius:6px;background:#EDEBE6 center/12px no-repeat}
.fl__ic--search{background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'%3E%3Ccircle cx='10' cy='10' r='6.5' fill='none' stroke='%23141416' stroke-width='3'/%3E%3Cpath d='M15 15l6 6' stroke='%23141416' stroke-width='3' stroke-linecap='round'/%3E%3C/svg%3E")}
.fl__ic--read{background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'%3E%3Cpath d='M5 3h10l4 4v14H5z' fill='none' stroke='%23141416' stroke-width='2.6' stroke-linejoin='round'/%3E%3Cpath d='M8 11h8M8 15h8' stroke='%23141416' stroke-width='2.4'/%3E%3C/svg%3E")}
.scene--feed.on .fl{animation:in .3s ease-out forwards;animation-delay:calc(var(--i) * .42s + .2s)}
.demo.manual .scene--feed.on .fl{animation-delay:calc(var(--i) * .08s)}
@keyframes in{to{opacity:1;transform:none}}
.feed__count{position:absolute;left:16px;right:16px;bottom:16px;margin:0;text-align:center;font-size:15px;font-weight:800;background:#fff;
  border-radius:14px;padding:12px;box-shadow:0 6px 18px rgba(20,20,22,.12);opacity:0;transform:scale(.9)}
.feed__count b{font:400 26px/1 var(--anton);background:var(--hl);padding:2px 7px 0;border-radius:5px;margin-right:4px;vertical-align:-2px}
.scene--feed.on .feed__count{animation:pop .4s cubic-bezier(.2,1.6,.4,1) 4.6s forwards}
.demo.manual .scene--feed.on .feed__count{animation-delay:1s}
@keyframes pop{to{opacity:1;transform:none}}
/* script */
.scr__meta{margin:0 0 8px;font-size:12.5px;font-weight:700;color:var(--grey)}
.scr{list-style:none;margin:0;padding:0;display:grid;gap:8px;max-height:300px;overflow:hidden;
  -webkit-mask:linear-gradient(#000 80%,transparent);mask:linear-gradient(#000 80%,transparent)}
.sp{display:grid;grid-template-columns:auto 1fr;gap:2px 9px;align-items:start}
.sp__lbl{grid-row:span 2;min-width:24px;text-align:center;font:400 13px/1 var(--anton);text-transform:uppercase;letter-spacing:.04em;
  background:#EDEBE6;border-radius:6px;padding:5px 6px 4px}
.sp p{margin:0;font-size:13.5px;line-height:1.38;font-weight:600;color:#2b2b31;display:-webkit-box;-webkit-line-clamp:2;-webkit-box-orient:vertical;overflow:hidden}
.sp--hook .sp__lbl,.sp--cta .sp__lbl{background:var(--hl)}
.sp--hook p{-webkit-line-clamp:3;font-weight:800;color:var(--ink);background:linear-gradient(transparent 55%,rgba(255,212,0,.55) 55%);display:inline}
.sp__swaps{grid-column:2;display:flex;gap:5px;overflow:hidden;margin-top:4px}
.sw{flex:none;max-width:46%;font-size:11px;font-weight:700;color:var(--grey);background:#fff;border:1.5px dashed #cfccc4;border-radius:8px;padding:4px 7px;
  white-space:nowrap;overflow:hidden;text-overflow:ellipsis}
.sp--cta .sp__swaps{display:none}
.scr__foot{position:absolute;left:16px;right:16px;bottom:14px;display:flex;align-items:center;gap:10px}
.scr__go{flex:none;background:var(--ink);color:#fff;font-weight:900;font-size:15px;padding:12px 20px;border-radius:12px}
.scene--script.on .scr__go{animation:nudge 1.1s ease-in-out 3.2s 2}
@keyframes nudge{50%{transform:scale(1.08);background:var(--rust)}}
.scr__foot small{font-size:11.5px;font-weight:700;color:var(--grey);line-height:1.3}
/* build */
.bsl{list-style:none;margin:0;padding:0;display:grid;gap:9px}
.bs{display:grid;grid-template-columns:22px 1fr;column-gap:9px;align-items:center;opacity:.35}
.bs b{font-size:14px;font-weight:900;letter-spacing:-.02em}
.bs small{grid-column:2;font-size:12px;font-weight:600;color:var(--grey)}
.bs__tick{grid-row:span 2;width:22px;height:22px;border-radius:50%;border:2.5px solid #d6d3cc}
.scene--build.on .bs,.scene--build.on .bs__tick{animation:tick .3s forwards;animation-delay:calc(var(--i) * .62s + .3s)}
.scene--build.on .bs__tick{animation-name:tickc}
.demo.manual .scene--build.on .bs,.demo.manual .scene--build.on .bs__tick{animation-delay:calc(var(--i) * .1s)}
@keyframes tick{to{opacity:1}}
@keyframes tickc{to{border-color:var(--green);background:var(--green) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'%3E%3Cpath d='M6 12.5l4 4 8-9' fill='none' stroke='%23fff' stroke-width='3.4' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E") center/14px no-repeat}}
.refs{display:none;position:absolute;pointer-events:none}
.ref{position:absolute;border-radius:6px;box-shadow:0 0 0 3px #fff,0 8px 18px rgba(20,20,22,.3);opacity:0;transform:scale(.6) rotate(0)}
.scene--build.on .ref--page{animation:stick .45s cubic-bezier(.2,1.6,.4,1) 1.5s forwards;--r:4deg}
.scene--build.on .ref--logo{animation:stick .45s cubic-bezier(.2,1.6,.4,1) 1.9s forwards;--r:-8deg}
@keyframes stick{to{opacity:1;transform:scale(1) rotate(var(--r))}}
.wait{position:absolute;left:16px;right:16px;bottom:14px;margin:0;font-size:12.5px;font-weight:700;color:var(--grey);text-align:center}
/* done: the finished video big and plainly playable, its real views, its five covers */
.scene--done{display:grid;grid-template-columns:52% 1fr;gap:14px;align-items:start}
.done__vid img{border-radius:14px;box-shadow:0 0 0 4px #fff,0 12px 24px rgba(20,20,22,.28)}
.vid__play--big{left:50%;top:50%;right:auto;width:64px;height:64px;margin:-32px 0 0 -32px;box-shadow:0 0 0 4px #fff,0 8px 22px rgba(0,0,0,.4)}
.vid__play--big::after{left:24px;top:18px;border-width:14px 0 14px 21px}
.views--demo{bottom:-12px;font-size:19px}
.done__h{margin:0 0 12px;font:400 24px/1 var(--anton);text-transform:uppercase;color:var(--green)}
.done__play{width:100%;padding:13px 10px 11px;border:0;border-radius:12px;cursor:pointer;background:var(--rust);color:#fff;
  font:400 19px/1 var(--anton);text-transform:uppercase;letter-spacing:.03em;box-shadow:0 4px 0 var(--rust-d)}
.done__covers{position:relative;height:120px;margin-top:18px}
.done__covers img{position:absolute;top:0;width:52px;aspect-ratio:9/16;object-fit:cover;border-radius:6px;box-shadow:0 0 0 2px #fff,0 6px 14px rgba(20,20,22,.25);
  left:calc((var(--i) - 1) * (100% - 52px) / 4);transform:rotate(calc((var(--i) - 3) * 6deg)) translateY(calc(var(--i) * 3px));opacity:0}
.scene--done.on .done__covers img{animation:deal .4s cubic-bezier(.2,1.4,.4,1) forwards;animation-delay:calc(var(--i) * .16s + .3s)}
@keyframes deal{from{opacity:0;transform:translateY(30px) rotate(0)}to{opacity:1}}

/* ── what hiring would cost: a receipt, then the two bars, then the price list ── */
.hire{margin-top:90px}
.hire .cv{--lead:30px;--hot:70px}
/* hiring it out vs us: a pile of people and a big price, against our mark and $9 */
.vsx{display:grid;grid-template-columns:1fr auto 1fr;align-items:center;gap:10px;max-width:760px;margin:30px auto 0}
.vsx__side{display:flex;flex-direction:column;align-items:center;gap:10px;background:#fff;border-radius:22px;padding:18px 10px 16px;box-shadow:var(--shadow);min-height:250px;justify-content:center}
.vsx__side--them{transform:rotate(-1.5deg)}
.vsx__side--us{transform:rotate(1.5deg);box-shadow:0 0 0 4px var(--hl),var(--shadow)}
.vsx__pile{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:5px;align-items:center}
.vsx__pile li{display:flex;align-items:center;gap:6px;font-size:13px;font-weight:800;letter-spacing:-.01em;background:#F3F1EC;border-radius:8px;padding:5px 9px;
  transform:rotate(calc((var(--i) - 1) * 2deg))}
.vsx__pile span{font-size:16px}
.vsx__amt{font:400 34px/1 var(--anton);letter-spacing:.01em}
.vsx__amt--them{color:var(--red);font-size:28px}
.vsx__amt--us{font-size:84px;background:var(--hl);padding:6px 14px 0;border-radius:12px;transform:rotate(-3deg);box-shadow:0 5px 0 var(--ink)}
.vsx__lbl{font:400 15px/1 var(--anton);text-transform:uppercase;letter-spacing:.03em;color:var(--grey)}
.vsx__logo .logo{width:44px;height:44px;display:block}
.vsx__vs{display:grid;place-items:center;width:46px;height:46px;border-radius:50%;background:var(--ink);color:var(--hl);font:400 20px/1 var(--anton)}

.pl-wrap{max-width:560px;margin:56px auto 0}
.cv--price{--hot:96px;--tail:40px}
.cv--price{display:flex;align-items:center;justify-content:center;gap:.3em}
.cv--price > span{margin:0}
.cv--price .cv__tail{background:none;color:var(--ink);box-shadow:none;transform:none;padding:0;margin:0}
.pl{list-style:none;margin:24px 0 0;padding:6px 18px;background:#fff;border-radius:20px;box-shadow:var(--shadow)}
.pl li{display:flex;align-items:baseline;gap:10px;padding:14px 0;border-bottom:1px solid #f0eee9}
.pl li:last-child{border-bottom:0}
.pl__n{font-weight:900;font-size:17px;letter-spacing:-.02em;white-space:nowrap}
.pl__dots{flex:1;border-bottom:2px dotted #cfccc4;transform:translateY(-4px)}
.pl__amt{font:400 28px/1 var(--anton);letter-spacing:.01em}
.kit{list-style:none;margin:22px 0 0;padding:0;display:grid;grid-template-columns:repeat(3,1fr);gap:10px}
.kit li{display:flex;flex-direction:column;align-items:center;justify-content:center;text-align:center;gap:4px;background:#fff;border-radius:14px;padding:12px 4px 10px;box-shadow:0 6px 16px rgba(20,20,22,.12);
  transform:rotate(calc((var(--i) - 1) * 1.8deg))}
.kit b{font:400 30px/1 var(--anton);letter-spacing:.01em;white-space:nowrap}
.kit span{font-size:11px;font-weight:800;text-align:center;letter-spacing:-.01em;line-height:1.2}
.kit li:nth-child(2) b{color:var(--rust)}.kit li:nth-child(3) b{color:var(--red)}

/* ── now it's your turn: three kinds of video ── */
.close{margin-top:100px;padding-bottom:30px}
.cv--close{--hot:84px}
.close__arrow{display:block;width:46px;margin:18px auto 0}
.closer{position:relative;max-width:640px;margin:16px auto 0;background:#fff;border-radius:24px;padding:16px;box-shadow:var(--shadow)}
.closer__host{display:none}
.toggle{display:grid;grid-template-columns:repeat(3,1fr);gap:6px;background:#F0EFEB;border-radius:16px;padding:5px}
.toggle button{display:flex;flex-direction:column;align-items:center;gap:6px;border:0;background:none;padding:10px 4px 9px;border-radius:12px;cursor:pointer;
  font:400 17px/1 var(--anton);text-transform:uppercase;letter-spacing:.03em;color:var(--grey)}
.toggle .store{width:28px;height:28px;color:var(--grey)}
.toggle button[aria-checked="true"]{background:#fff;color:var(--ink);box-shadow:0 3px 0 var(--ink),0 6px 14px rgba(20,20,22,.12)}
.toggle button[aria-checked="true"] .store{color:var(--ink)}
.closer .idea{margin:12px 0 14px}
.go--big{min-height:68px;font-size:25px}

/* ── footer, sticky bar, player ── */
.foot{margin-top:40px;padding:26px 16px 120px;text-align:center;font-size:14px;line-height:1.6;color:var(--grey);font-weight:600}
.foot p{margin:0 0 6px}
.foot a{color:var(--ink);font-weight:800}
.sticky{position:fixed;left:0;right:0;bottom:0;z-index:40;padding:10px 16px calc(10px + env(safe-area-inset-bottom));
  background:rgba(238,240,241,.88);-webkit-backdrop-filter:blur(10px);backdrop-filter:blur(10px);box-shadow:0 -6px 20px rgba(20,20,22,.08);
  transform:translateY(110%);transition:transform .25s}
.sticky.on{transform:none}
.sticky .go{min-height:56px;font-size:23px}
.player{position:fixed;inset:0;z-index:60;display:none;align-items:center;justify-content:center;flex-direction:column;gap:14px;padding:16px;
  background:rgba(20,20,22,.9);-webkit-backdrop-filter:blur(6px);backdrop-filter:blur(6px)}
.player.on{display:flex}
.player video{display:block;height:min(74vh,calc((100vw - 32px) * 16 / 9));aspect-ratio:9/16;max-width:100%;border-radius:16px;background:#000;
  box-shadow:0 0 0 4px #fff,0 20px 50px rgba(0,0,0,.5)}
.player__go{display:flex;align-items:center;gap:10px;background:#fff;color:var(--ink);text-decoration:none;border-radius:14px;padding:12px 18px 10px;
  font:400 21px/1 var(--anton);text-transform:uppercase;letter-spacing:.03em;box-shadow:0 5px 0 rgba(0,0,0,.35)}
.player__go[hidden]{display:none}
.player__go img{width:26px;height:26px;object-fit:contain}
.player__x{position:absolute;top:max(14px,env(safe-area-inset-top));right:14px;width:46px;height:46px;border:0;border-radius:50%;background:#fff;
  font:800 24px/1 var(--inter);cursor:pointer}

/* ── desktop ── */
@media (min-width:960px){
  section{padding:0 40px}
  .bar{padding:18px 40px 0}
  .brand{font-size:22px}.brand .logo{width:36px;height:36px}
  .hero{padding-top:44px}
  .cv--hero{--lead:52px;--hot:132px;--tail:34px}
  .hero__stage{max-width:720px;margin-top:136px}
  .biz__t .long{display:inline}.biz__t .short{display:none}
  .host{display:block;position:absolute;left:50%;top:-118px;width:330px;height:auto;transform:translateX(-50%);z-index:0;pointer-events:none;
    filter:drop-shadow(0 10px 14px rgba(20,20,22,.2))}
  .path{padding:18px 20px 18px;border-radius:22px}
  .pp__num{font-size:28px}
  textarea{font-size:19px}
  .go{min-height:72px;font-size:30px}
  .biz,.len{height:42px;font-size:15px}
  .proof{margin-top:30px}
  .cv--proof{--lead:46px;--hot:150px;--tail:40px}
  .wall{margin:40px 0 0;padding:10px 0 30px;overflow:visible;gap:22px}
  .wall li{flex:1 1 0;min-width:0}
  .wall li.playing{flex:1.45 1 0}
  .views{font-size:17px;padding:5px 9px 4px 6px}.views .pf{width:20px;height:20px}.views .eye{width:15px;height:15px}
  .slop{margin-top:110px}
  .cv--slop{--lead:30px;--hot:76px}
  .slop__arrow{width:58px}
  .kinds li{font-size:21px}
  .pairs{margin-top:140px}
  .pairs .cv{--lead:44px;--hot:120px}
  .pairs__track{grid-auto-columns:min(820px,74%);margin:40px 0 0;padding:14px calc(50% - min(410px,37%)) 30px;scroll-padding:0 calc(50% - min(410px,37%))}
  .pair{scroll-snap-align:center;grid-template-columns:1.1fr auto .8fr;gap:18px;padding:26px 28px 28px}
  .pair__in img{max-height:440px}
  .pair__tag{font-size:19px}
  .pair__arrow{width:80px}
  .demo{margin-top:140px}
  .demo .cv{--lead:44px;--hot:110px}
  .demo__grid{display:grid;grid-template-columns:330px minmax(0,1fr);gap:36px;max-width:1080px;margin:44px auto 0;align-items:start}
  .steps{display:flex;flex-direction:column;list-style:none;margin:58px 0 0;padding:0;gap:10px}
  .step{position:relative;display:grid;grid-template-columns:auto 1fr;align-items:center;column-gap:12px;width:100%;text-align:left;border:0;cursor:pointer;
    background:#fff;border-radius:14px;padding:13px 16px 15px 12px;box-shadow:0 3px 10px rgba(20,20,22,.1)}
  .step__n{grid-row:span 2;display:grid;place-items:center;width:40px;height:40px;border-radius:50%;background:#F0EFEB;font:400 22px/1 var(--anton)}
  .step__name{font-weight:900;font-size:18px;letter-spacing:-.02em}
  .step__num{font-size:13px;font-weight:700;color:var(--grey)}
  .step__num b{font:400 17px/1 var(--anton);color:var(--ink);letter-spacing:.02em}
  .step[aria-current="true"]{background:var(--ink);color:#fff}
  .step[aria-current="true"] .step__n{background:var(--hl);color:var(--ink)}
  .step[aria-current="true"] .step__num,.step[aria-current="true"] .step__num b{color:#fff}
  .demo__now{justify-content:flex-start;font-size:30px}
  .win{height:540px}
  .scene{padding:26px 30px}
  .cmp__text{font-size:19px;min-height:180px}
  .fl{font-size:15px}
  .sp p{font-size:15px}
  .scr{max-height:370px}
  .refs{display:block;right:28px;top:110px;width:200px;height:200px}.ref--page{width:190px;right:0;top:0}.ref--logo{width:70px;left:0;top:110px;background:#fff;padding:4px}
  .scene--done{grid-template-columns:250px 1fr;gap:28px;align-items:center}
  .done__h{font-size:32px}
  .done__play{font-size:24px;padding:16px 10px 14px}
  .done__covers{height:170px}.done__covers img{width:80px;left:calc((var(--i) - 1) * (100% - 80px) / 4)}
  .hire{margin-top:150px}
  .hire .cv{--lead:44px;--hot:110px}
  .vsx{margin-top:44px;gap:24px}
  .vsx__side{min-height:330px;padding:26px 20px}
  .vsx__pile li{font-size:16px;padding:7px 12px}.vsx__pile span{font-size:20px}
  .vsx__amt--them{font-size:44px}.vsx__amt--us{font-size:130px}
  .vsx__lbl{font-size:19px}.vsx__vs{width:64px;height:64px;font-size:28px}
  .pl-wrap{margin-top:70px}
  .cv--price{--hot:130px;--tail:54px}
  .pl__n{font-size:19px}.pl__amt{font-size:32px}
  .kit b{font-size:38px}.kit span{font-size:12.5px}
  .close{margin-top:150px}
  .cv--close{--hot:150px}
  .close__arrow{width:60px}
  .closer{padding:22px 24px 24px;margin-top:22px}
  .closer__host{display:block;position:absolute;right:-250px;bottom:0;width:250px;filter:drop-shadow(0 14px 14px rgba(20,20,22,.25))}
  .toggle button{font-size:21px;padding:14px 8px 12px;flex-direction:row;justify-content:center;gap:10px}
  .go--big{min-height:80px;font-size:34px}
  .sticky{display:none}
  .foot{padding-bottom:40px}
}
@media (prefers-reduced-motion:reduce){
  *,*::before,*::after{animation-duration:.01ms!important;animation-delay:0s!important;transition:none!important}
}

/* the proof as a sentence set in cover type, the number counting up as it arrives */
.proof__h{max-width:640px;margin:0 auto;padding:0 6px;text-align:center;font:400 34px/1.08 var(--anton);text-transform:uppercase;letter-spacing:.01em;color:var(--ink)}
.proof__n{display:inline-block;min-width:2.4ch;padding:0 .14em;background:var(--hl);transform:rotate(-2deg);box-shadow:0 .05em 0 rgba(16,18,21,.9);font-weight:400}
.proof__brand{color:var(--rust)}
.kinds__arrow{display:block;width:34px;margin:16px auto 0}
.vsx__tag{margin-left:4px;font:400 14px/1 var(--anton);color:var(--red);letter-spacing:.02em}
@media (min-width:768px){.proof__h{font-size:52px;max-width:860px}.kinds__arrow{width:44px}.vsx__tag{font-size:17px}}